how to become a certified coach

How to Become A Certified Coach: A Review of Coach Training Alliance [2021]

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Are you interested in coaching?

If you are like most people, you are probably wondering how to choose the right life coach training certification program. You might even be curious to know if you even need to be certified.

In this review, we’ll look at an accredited online training program that will train you to be a certified coach, market your skills, and run your business. It’s called Coach Training Alliance (CTA) and they have been training coaches for over 20 years.

If you are unsure as to whether you want to become a certified coach, consider the following questions:

  • Do you have a passion for helping people?
  • Do you have an entrepreneurial spirit?
  • Does the prospect of being your own boss excite you?
  • Are you interested in using your own experiences to change the lives of others?
  • Do opportunities for personal and professional growth excite you?
  • Do you want to be well-trained and certified by a leader in the coaching industry?

Still not sure? Take this free quiz and find out.

As a therapist, I can attest to the rewards of helping others. We all need a good reason to get out of bed in the morning. Why not make that reason to help others achieve their goals?

Because that is ultimately what coaches do.

So, where do you start?

How to Become A Certified Life Coach with Coach Training Alliance
How To Become a Certified Coach With Coach Training Alliance in 2021

What is a Certified Coach?

A certified coach helps people develop goals and create action plans to achieve them. They help with many issues, from personal problems to professional projects and job transitions. They function as a counselor, providing support, direction, and accountability. Their job is to facilitate change.  

The role of the certified coach can be summed up as follows:

  • Help clients develop and clarify goals
  • Support them in their efforts to achieve those goals
  • Provide accountability and guidance

There are a number of types of coaching that you may want to consider. While many of us are familiar with the term “life coach,” it is just one of many tracks you can take. Other types of coaches include:

  • Career Coaching
  • Business Coaching
  • Executive coaching
  • Leadership Coaching
  • Corporate Coaching
  • Mentor Coaching
  • Success Coaching
  • Relationship Coaching
  • Spiritual Coaching
What is Coaching?

Why Become a Certified Coach?

According to the International Coach Federation, there’s a growing demand for coaches across a number of different speciality areas, from personal coaching to corporate leadership and project development. 

The current economic climate has forced many to seek new opportunities. Many people have an idea of what they want to do, but they don’t know where to start. 

That’s where coaching comes into play.

The data also shows a strong return on investment for those who use certified coaching services. The rate of growth for the industry is expected to be around 13 to 15 percent between 2016 and 2026.

A successful coach makes good money, too. In the US, for example, the average salary in 2016 was 61,900.

Benefits of Certification

  • Demonstrate professional competency
  • Training in best-practices, marketing, and business management
  • Networking opportunities with other certified coaches
  • Build trust with potential clients
  • Differentiate yourself from the competition.

Once certified, you can call yourself a Certified Coach and can apply the lettered credential of CTACC to your name. Additionally, you can put our Coach Training Alliance Certified Coach logo on your website.

What Is Coach Training Alliance?

Coach Training Alliance is an established program that provides online coaching certification and training. Coaches are not required to be certified in order to practice, but certification is a great way to demonstrate competency and your commitment to the profession.

Certification helps establish trust. Across many professions, certification means that you have been trained, adhere to a code of ethics, and follow industry-specific best practices.

In addition, their certified coaching program curriculum provides a solid foundation of business and marketing principles that you’ll need to be successful.


Established in 2000, CTA has trained and certified over 10,000 coaches from 45 countries.

In 2020, they were the Recipient of the Global Excellence Award – “Best Life Coach Training and Certification Provider. They have an A+ from the BBB and were named one of the top 50 Most Admired Companies by Silicon Review.

Programs offered by Coach Training Alliance

  • Certified Coaching
  • Life Coaching
  • Organizational Coaching
  • Core Coaching For Effective Change
  • Self-Study Coach Training
  • Coach Certification For Yogis (Yoga2Life)

You can also sign up for that free workshop I mentioned earlier.

Coaching Faculty

Coach Training Alliance is a collection of the finest educators and mentors in the profession of coaching.

Over the last twenty years, they have assembled a team of faculty that are the leaders in their fields.

Faculty are all CTA graduates, credentialed by the International Coach Federation (ICF), and are successful, established coaches. Many have developed their own specialized trainings that are offered through the CTA Graduate School of Coaching.

Coach Training Alliance Accreditation

The Certified Coach Program offered by Coach Training Alliance is accredited by the International Coach Federation (ICF).

While the full course spans 75 hours of total training that includes business and marketing, 60 of those hours are certified by the ICF as Approved Coach Specific Training Hours (ACSTH). This designation is awarded to programs that meet professional standards for coach training programs established by the ICF.

Coach Training Alliance Cost and Fees

Coach Training Alliance has three different plans to choose from.

Certified Coaching Program

The program investment of $3,497 tuition includes everything you need to graduate and become a certified coach.

There are no hidden charges, no extra fees for testing or certification, and no cost for additional books or course software. Everything is included in the Coach Certified Program. Your course fee is payable in full or in three, seven or nine parts

Coach Training Accelerator

The Coach Training Accelerator is an On-Line/On-Demand self-paced course designed so that you can earn while you learn, grow professionally as a coach, and create a successful life coaching practice.

The cost of this program is $599. You will receive lifetime support and access.

How to Become a Certified Coach

Certified Coach Workshop

This is a free online workshop. If you are unsure about coaching, this free workshop is the way to go.

Certified Coaching Code of Ethics

Coach Training Alliance adheres to a form of coaching that honors the client as the expert in his/her life and work. This type of coaching also acknowledges that every client is creative, resourceful, and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

Coach Training Alliance is accredited by the International Coach Federation (ICF) This organization serves two purposes.

  1. It promotes certified coaching around the world.
  2. It differentiates the legitimate training programs from the fakes.  


It’s always a good idea to see what graduates have to say about their experience, so here’s what a few of them have said:

This has been the single greatest training that I have received in my 15-year professional career. Prior to completing it, I had done pretty well using my ability to solve problems quickly and create action in myself and others, but this course has taught me that my impact on the organization can be magnified many times by coaching others to do the same.

Jeff Hentges, EVP Operations of a 100 Year Old Large Multinational Corporation

If you want to affirm and clarify your life purpose this is a wonderful class to take. Nan provides a safe and nurturing space to explore and share newfound insights with other participants and she gives excellent guidance throughout the course. I especially enjoyed doing the exercises, for example, a mind map, or a collage about my life, that showed me where I already am on track and where I need to make adjustments in order to be on purpose. Listening to the experiences of others also was very inspiring. I highly recommend this class.

Lisa Velazquez, Living a Purposeful Life and Leaving a Powerful Legacy Graduate

There is no more inspiring community than that grown over the last decade at CTA. Coaches whose own path to success is being fueled every day by the exploration, growth, and inspiration of their students and clients. It’s human development at its very best.

Chris Osborn, President, Fort Collins, CO
The Benefits of Coaching

Final Thoughts

 With a network of 8,000 alumni from 13 countries worldwide, Coach Training Alliance is one of the top life coaching agencies in the world. They are also passionate about helping students to put into practice what they learn.  

If you visit Coach Training Alliance, be sure to check out the training material available online. Their Coach Training Accelerator is a self-paced, self-study program that uses proven techniques and guidance for launching a successful coaching practice.

A well-designed and expedited way to launch a coaching practice, the Coach Training Accelerator can be applied to and used in conjunction with the Coach Training Alliance’s Certified Coach Program.

Coach Training Alliance

by Randy Withers, LCMHC

coaching training alliance
Training and Support
Opportunity For Growth
Start-Up Costs
Program Reputation
Convenience / Ease of Use


Coach Training Alliance (CTA) is an industry leader with innovative online programs and a solid reputation. Coaching is not for everyone, but if you have an entrepreneurial spirit and a love for helping others, let CTA help you become a certified coach.


Please Note: I earn a small commission when you sign on to become a certified coach with Coach Training Alliance, but this is a solid program that can lead to a rewarding and satisfying career.

How to Become A Certified Life Coach with Coach Training Alliance

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About The Author
Randy Withers, LCMHC
Randy Withers, LCMHC is a Board-Certified and Licensed Clinical Mental Health Counselor at a private practice in North Carolina where he specializes in co-occurring disorders. He has master’s degrees in Clinical Mental Health Counseling from Lenoir-Rhyne University and Education from Florida State University, and is the managing editor of Blunt Therapy. He writes about mental health, therapy, and addictions. In his spare time, you can find him watching reruns of Star Trek: TNG with his dog. Connect with him on LinkedIn.

4 thoughts on “How to Become A Certified Coach: A Review of Coach Training Alliance [2021]”

  1. Can I just say what a relief to find someone who actually knows what they re talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand what you are saying. I cant believe you’re not more popular because you definitely have the gift.

  2. Thanks so much for this information! I had only known about ICF, but hadn’t heard of Coach Training Alliance. I’m going to look into them. The Coach Training Accelerator looks promising too.


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Reviewed for accuracy by Randy Withers, MA, NCC, LCMHC, LCAS. Licensed Therapist and Managing Editor of Blunt Therapy

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