How To Make $100,000 As An Online Therapist with BetterHelp (Updated for 2022)

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HOW TO EARN 100000 AS AN ONLINE therapist
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Last Updated on December 7, 2021 by Randy Withers, LCMHC

Have you ever wanted to become an online therapist with BetterHelp? It’s time to make a decision. In 2022, demand for quality online counseling services will reach an all-time high.

And BetterHelp, America’s largest online counseling platform, is hiring licensed mental health counselors from all 50 states to meet the demands of their customer base, which grows larger every year.

This is an exceptional opportunity to help people from all over the country to improve their quality of life while working from the comfort of your own home.

How To Make $100,000 As An Online Therapist with BetterHelp
How To Make $100,000 as an Online Therapist With BetterHelp

If you’re considering applying for one of these BetterHelp jobs, here’s all the information you need.

What is BetterHelp?

People across the country are struggling in the wake of COVID-19, and social distancing precautions have prompted hundreds of thousands of people to turn to online counseling for much-needed relief.

BetterHelp is the largest online counseling program in the United States. It accepts about 10,000 new signups per day and keeps growing to meet the demands of the COVID-19 crises.

With more than one million clients served, they offer video, phone, and text-based counseling services through the BetterHelp app, which is available on both Google Play and The App Store.

I know from personal experience that their service is excellent. You can read my review here.

I am particularly impressed by the ease of use on their counseling platform, My video , phone and chat sessions are taking place with little to no technical problems, If there are issues, the company is highly responsive and gives me the exact information that I need to address it, It’s so easy to message clients , assign worksheets, and view their journal writings,

From a current LPC based out of Louisiana – March, 2021

How does BetterHelp work? 

Clients who sign up for the service are matched with an online therapist in their home state as they move through the signup process. 

Then, they pay a monthly membership which offers regular access to the therapist, as well as a number of other features. 

BetterHelp therapists are held to the same ethical and professional requirements as they are in a traditional face-to-face environment, and the whole service is 100% private and confidential for clients. 

When Online Therapy & Counseling Is Appropriate vs When It Isn’t. Courtesy, BetterHelp and YouTube.

What type of therapists is BetterHelp hiring?

Online therapists should consider applying for BetterHelp jobs as either a primary or supplementary income stream.  

BetterHelp recruits qualified therapists to meet the demand for their services, and they have the option of working full-time or part-time. 

To sign on with them, you must be a licensed mental health professional with a U.S. address and meet the following minimum requirements:

  • Licensed by a State Board to provide counseling (e.g., LCSW, LMFT, LPC, PsyD, or similar credentials).
  • Have experience in counseling for adults, couples, and/or teens.
  • Demonstrate excellent writing and communication skills.
  • Have a home office with a reliable internet connection.

One important thing to note is that if you require supervision to offer counseling services, you cannot be a provider at BetterHelp at this time.

You must be able to practice independently and have the appropriate documentation to account for your training.  

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BetterHelp is unable to accept the following professionals without a recognized mental health license: 

BetterHelp homepage for review 2021
BetterHelp Home Page

Why Become an Online Therapist with BetterHelp

You probably already know that you can be an online therapist, but you may have never realized how to make money online as a therapist.

BetterHelp provides licensed mental health professionals an extraordinary opportunity to acquire a steady stream of clients without the stress of networking, marketing, billing, support, or operations. 

BetterHelp handles the fees, technical aspects, and paperwork so that therapists can focus on what they do best.

Some benefits include:

  • Work from the comfort of home.
  • Create your own schedule.
  • Unlimited referrals.
  • See as few or as many clients as you wish.
  • Focus more on client needs and less on paperwork.
  • No need to worry about acquiring clients, billing, support, or operations.
  • Develop valuable online skills.
  • Reach clients from all over your state.
  • Enjoy tax write-offs as a contracted employee.
  • Medical, dental, and vision stipend for clinicians who average 30 hours or more per week.
  • BetterHelp will give you a complimentary client account to use for your own therapy at no cost.

BetterHelp provides you all the tools you need in order to excel.

BetterHelp online counselor recruitment
Click the image to learn more.

BetterHelp Is Committed To Supporting Therapists

BetterHelp invests in hiring highly qualified staff to make sure that they are the preferred platform through which clinicians serve clients. 

They are constantly improving their lead funnels and have already seen vast improvements during the limited time they have been actively recruiting new counselors.

With more counselors, BetterHelp is able to better serve the needs of its clients. 

A diverse array of talented mental health professionals means better matching with clients, more freedom for counselors to make their own schedules, higher client retention, and more potential for sustained income.

Interested in learning more about earning potential? Sign up with BetterHelp to learn more.

BetterHelp text session for review 2021
BetterHelp text-based session

BetterHelp Therapist Salary and Pay

Pay is structured differently with online therapy than it is with traditional in-person therapy. It’s compensation based on engagement, and everything is completed on the BetterHelp platform.

For example, you might have a 30-minute video session with a client, give them an assignment, reply to a journal entry from that assignment, send them a message mid-week to check-in on their progress and suggest another 30-minute session.

BetterHelp calculates all that time spent engaging with the client and payout stems from those hours. 

BetterHelp is also transparent with what your payments look like. They even have a calculator on the platform that shows you where you are and how many more hours you need to work to get to the next tier.

Try the BetterHelp Salary Estimator to see what you can make.

Compensation with BetterHelp can average to:

  • Small caseload (5-15 hours a week): $8k-$27k a year
  • Medium caseload (20-30 hours a week): $40k-$66k a year.
  • Full caseload (40-50 hours a week): $101k-$136k.

As you can see, BetterHelp therapists can make as much as 11,300 a month, which of course depends on their caseload and the amount of interaction they have with individual clients.

According to ZipRecruiter, the average pay of an online therapist is 64,428. That equates to $31 an hour.

By way of comparison, the national average hourly rate of a licensed mental health counselor is about $25 an hour, or 50,000 a year.

Click here if you’d like to watch an exclusive onboarding video prepared by BetterHelp for new therapists.

Is it hard to become an online therapist?

So long as you meet the qualifications, you can sign up online to work as an online therapist — it’s quick and easy. 

BetterHelp has streamlined the application process, and all you need to do at the start is answer a few brief questions about your qualification and interests.  

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When BetterHelp has confirmed that you have a valid license to practice and have met other qualifications, they will reach out to you by email to continue the process.

Get prepared by having your licence, degrees, background check and other information that you would normally provide on a job application. 

BetterHelp will get you oriented and online as quickly as possible, while still maintaining a high level of quality control.

BetterHelp video session
BetterHelp video session

How To Become A BetterHelp Therapist

If you meet the basic requirements for becoming an online therapist, the next step is to simply visit the BetterHelp recruitment portal on their website and complete the initial application.

  • The type of license you hold.
  • The type of practice you’re currently working in.
  • How much time you spend on paperwork
  • How much time you wish to devote to working with BetterHelp clients
  • Your name and email.

After you submit that initial information, BetterHelp will reach out to you via email to begin the actual application process.

Become an Online Therapist with BetterHelp Today

BetterHelp offers online therapists amazing opportunities to serve a broader network of clients and to further monetize their unique skill sets. 

None of us knows how COVID-19 will affect the counseling landscape in the future, though many of us are already no strangers to telehealth due to strict social distancing guidelines.

But crises always create new opportunities for personal and professional growth. 

And in this case, many licensed counselors have looked towards online counseling for new opportunities, job security, and overall career satisfaction.

To learn more about BetterHelp jobs, head over to the BetterHelp recruitment page. Make sure you ask about a sign-on bonus. Qualified applicants may receive up to $500 once initial requirements are met. Once you submit your application, one of their onboarding specialists will contact you.

Good luck! 

Join BetterHelp Today

Now hiring licensed mental health professionals in all 50 states.
Full and part-time positions available.

How was your experience with BetterHelp? Leave a comment below and let us know all about it!


Curious about the efficacy of online therapy? Check out these articles in support of it!

This post is sponsored by BetterHelp. It contains affiliate links, which means that Blunt Therapy receives a small commission for referring licensed therapists to its platform. Please read our affiliate disclosure for more information.

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Randy Withers, LCMHC

Randy Withers, LCMHC is a Board-Certified and Licensed Clinical Mental Health Counselor at a private practice in North Carolina where he specializes in co-occurring disorders. He has masters degrees in Clinical Mental Health Counseling from Lenoir-Rhyne University and Education from Florida State University, and is the managing editor of Blunt Therapy. He writes about mental health, therapy, and addictions. In his spare time, you can find him watching reruns of Star Trek: TNG with his dog. Connect with him on LinkedIn. You can also see what he writes about on Medium.


  1. I am so glad I found this article! My private practice was really suffering because of covid and I’ve been looking for extra ways to bring in revenue. Thanks for writing this Randy!

  2. Most LCSW do not make $25 an hour. This is false. Most charge between $150 to $250/hour. $31 is not even close to adequate payment for a licensed masters level therapist. It is equivalent of an active uber driver.

  3. Thank you for your comment and while I agree that therapists should be paid more, your statements fly in the face of the data. As you can see from this link, the median salary for masters level therapists is about 49k a year, or about 25 an hour.
    While therapists in private practice may charge 150-250 an hour (which is extremely high for my area), BCBS reimburses about 100 bucks an hour. In NC where I live, most therapists would jump at an opportunity to make 31 an hour. As for Uber drivers, they average about 11 an hour, or three times less than what you stated.,%248.55%20and%20%2411.77%20per%20hour.

    Facts are super important.

  4. Thanks for sharing such an informative article. It is very helpful for me because recently I started giving online therapy and I’m so confused about how can I proceed but you did a great job. After reading this I feel confident about my services.

  5. I spoke to a fellow therapist in Oklahoma this week and he advised the rate for licensed therapists is $62. Most Community Mental Health Agencies the starting pay in Oklahoma is around $39/ hour.

  6. Wow, I need to move to OK. In NC, it’s not uncommon to see community agencies listing a starting salary around 38-40k a year, which is about 1/2 that of OK. What a crime. One can make more as a shift manager at Wendy’s.

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